2012 autumn series of handbags, Tory Burch, to blue-violet colors, silhouette distinctive clamshell shoulder bag and handbag reveals a strong retro style performance by the designers intent. Beautiful abstract print as an important element of this season handbags, for the entire series into an artistic temperament; three-dimensional plastic flowers handbags to deep blue as the bottom to show the user a unique temperament.
Has gone through half a century of Braccialini brand designers have always thought that the handbag is not a supporting role, but the most democratic fashion elements: every woman to use and has a handbag; handbags not only in full bloom with secret behalf of the user a unique personality. Therefore, bees, clowns, flowers, antique cars … a bag full of quaint it was created.
Oscars a lot of things compelling, including the silent film won the Best Picture Award and the sudden resignation of Eddie Murphy, Billy (Billy Crystal), Kristol once again serve as host . But the most striking when the number of colored clothes makeup on stage. Major fashion Maozuliaojin, routinely focus on a number of the biggest names, but also competing for playing Jessica Chastain, Michelle Williams, Luni • Mara Rooney, Mara, Emma Stone, and Bérénice Bejo hope that the idea of the nova. But these stars wear what brands of clothes, wearing what brand of jewelery and accessories – or can get the endorsement of how much the amount of compensation before the awards, some of them even at the presentation is still a mystery.
Traditional clothing accessories Get paid for a long time some female star to sign a the four screenings contract, to wear designer clothing brands, to get the gaming enjoyment, as well as astronomical reward, “said Hollywood, a person familiar with. “Everyone has: agents and designers can find in a piece.”
“But the stars will not talk about the endorsement of the matter of reward,” says Simon Astaire, his former agent celebrity as brand ambassador matters (especially to match the actress Charlize Theron Bvlgari and Helen Taylor. “They did not want to reward things made well-known.”
Indeed, when talking about industry-related practices, I interviewed 18 public relations manager with the fashion powers of agents, including 12 of the conversation recording is worried about the negative response from the brand companies as well as the (no doubt) celebrity I .
However, the endorsement of products to obtain the reward message still constantly seen in the media. Last year, “U.S. Weekly” reported that Tiffany & Co. In order for the Academy Awards host Anne Hathaway to wear jewelry during the entire ceremony and paid to the other side $ 750,000 The same good things have to fall into the Gwyneth Paltrow who, Louis Vuitton pay her $ 500,000, on condition that the night scene of the awards show singing “Coming Home” wear their own brand of trim. To participate in a variety of evening stars are categorically denied reports the authenticity of the content, but this thing still appear on the website of the “U.S. Weekly” Perhaps this is illustrative.
2010′s fashion blog network Fashionista.com published many celebrities participated in the fashion show the price for table (usually wear designer clothes), are collected from the named place in the industry. The reward amount of $ 60,000 from $ 100,000 Rihanna, Beyonce $ 80,000 to Julianne Moore. The price tag table is still online openly hanging, it seems that no one has questioned this.
However, clothing accessories to obtain the reward exposed the biggest event occurred in 2008. A lawsuit filed watch manufacturer Raymond Weil, Charlize Theron, and its film production company of Denver Delilah Films to court and astronomical endorsement reward the truth was revealed to the world. Theron attend in the state of Texas at the “south-southwest of the Arts Festival (South By Southwest Festival), openly wearing a Christian Dior Christian Dior, watch, at a time when she and her The contract is still within the validity period of Raymond Weil, Raymond Weil to Theron repay $ 3 million in endorsement fees and other losses.
The lawsuit was finally resolved, but details were not disclosed, vaguely revealed the details of this extra income Theron from the court announced the verdict. Example, which revealed the details are: Theron in 2006 at the British Academy Film Awards ceremony held in London (Bafta Awards), paid $ 50,000 due to the wearing of jewelry in the two Chopard; year’s Academy Awards, the same for wearing the company’s jewelery received a $ 200,000 reward. The fall of 2006, Montblanc agreed to pay $ 250,000 to a charity, on condition that the Theron advertising film in its silver necklace act as a model. The same year, Cartier, jewelery, attended the Golden Globe Awards, although she is a penny not take, but the court verdict said: Cartier testified that a staff Theron advance received a value of $ 35,000 Cartier ring, a $ 7,500 bracelet, and a value of $ 8,000 earrings, be regarded as thank her for her service with the company “a little mean.”
“As we all know, the American football Super Bowl, the advertising fee is $ 1 million per minute, because it is value for money,” Astaire said. “The variety of awards show.”
Rita Watts Nick Rita Watnick, owner of the Los Angeles retro-style boutique, Lily et Cie, this argument agrees. “Said Paris is the capital of the fashion industry, but Hollywood is the real capital. Here year round every day celebrities attended the celebration celebrity clothing accessories endorsement natural fortune from.”
In order to understand the details disclosed in last year’s Academy Awards, a total of media applied for a 5000 press accreditation. However, it is difficult to measure to show his face in the awards ceremony to celebrate the debut of the value. Feel it is a practical level, the overall value is difficult to measure, “said Seidman, Pamela • by Pamela Seidman, fashion retail stores Express and Valentino (Valentino) and Versace, and other luxury brands, brand The former vice president of marketing. “Regardless of the criteria for assessment, everyone knows that so that we can useful,” she said. “In addition, the image of celebrity endorsements lasting meaningful. Top clothing a few years ago will be sold out, the brand sector umbrella effect but the actual impact is far more young girls to see a female star wore Chennai after the child’s skirt, will immediately become the brand’s groupies, and then she will buy Chanel perfume, wallet and cosmetics. “
Chopin (it has sponsored many awards celebration) of these brands, the appearance of these celebrations occasions (especially the Cannes Film Festival) In addition to build their own brands, but also vital to sales. “Faceless definitely have a direct impact,” said Raffaella Rossiello, • Luoxie Luo, president of the Chopin International Communications Corporation (Chopard, international communications), she also cited Uma Thurman last year to attend the Cannes Film The example of the section. “She wore a beautiful emerald earrings at the festival. The earrings are a VIP customer to see Chopin brand, the same day were sold away.” Get the corresponding reward for Thurman to wear this earrings, Chopin The company refused to respond.
Hollywood designer Phillip Bloch clients include Sandra Bullock and Jada Pinkett Smith, a number of huge stars, he said, “Today This has become downright do business. “James Grant, co-founder of marketing consulting firm Starworks opinion, endorsement received remuneration increasingly prevalent part of the reason the entertainment industry business model changes. “Hollywood source of income is already changed,” he said. Number of films now produced less and less, but a large number of investment action films and 3D movie, but the production of high quality drama and romantic comedy less become a reality TV series trend, rather than by the actor from the role in promoting , so the actor can only be another way to make money. less support film studio, the award ceremony for the designers, costume, and artist services budget is getting smaller and smaller. actor who turned to speak brand in order to obtain the reward. “
Attend the awards celebration occasions to wear jewelery trading has become the meat and potatoes. Brokered the first line of the well yielded several industry experts of the partnership transactions, Oscar-nominated Hollywood stars wear brand jewelry to attend the awards show the market price is $ 500,000.
At the same time, industry-one-year prevalence of “image ambassador” contract – including the iconic wear jewelery, attended the ceremony, media interviews and wearing brand accessories to attend the special brand conference – reward is up to tens of millions of dollars.
But sometimes, as many industry practitioners are eager to emphasize the cooperation between the two sides simply do not involve money. “Can work with designers and actors who are quite proud of is willing to speak for free at the very harmonious bilateral relations,” said Los Angeles fashion publicist Marilyn the Heston, she acts as Zach • Posen Zac Posen, and Stephen Webster Stephen Webster, Montblanc jewelry company’s brokers. She also added that, compared to young designers, brand advantages in fixed up female celebrity endorsements brand clothing. “These big brands are ostentatious, prepared a five or six sets of clothing to each star, many of which are tailored final as long as we can get an actor willing to speak for a dress, there will be a successful example of a small design company is no such the solid strength. “
Industry observers believe that this situation will not change soon. Luxury consulting firm Provenance CEO Ilaria Alber Glanstaetten said: “As long as the popularity of the celebrities are also busy, I think consumers do not care about the other party endorsement of the brand to obtain the reward On the contrary, will no longer have the reader to have read those celebrity magazines. the stakes between the awards celebration and sale is yet to be confirmed, but this issue involves the exposure. I think each brand are worried about their absence of these large-scale celebrations, so became such a situation: other brands are faceless appearance, their exposure to its external capital?
Not just Jingdong Mall, almost none of the all electric providers to obtain the authorization of foreign luxury goods companies. Not authorized access to brands, the luxury online shopping there is a big security risk. Such as Jingdong Mall, Dangdang the luxury of electricity providers supply whether it is from where? Whether the sale of luxury is the real thing?
The second largest the B2C electricity supplier site Jingdong, Taobao Mall, Dangdang, etc. into a luxury net sales of the crisis. In early March, Swarovski publicly announced, and never authorized any site sales of goods, the price of these sites seriously interferes with the brand’s pricing system, and said it would take legal action. Then, LV, Gucci, Louis Vuitton, GUCCI and many other luxury businesses made their positions known, said there was no authorized electricity supplier website to sell their products.
Earlier, Tissot watches, Casio Dangdang fire. Dangdang “Father’s Day” promotion Tissot Tissot in 2011, publicly accused, adding that even if the sale is the real thing, or may not provide warranty.
Of Louis Vuitton, Gucci, pinch frame foreign luxury goods manufacturers and domestic electricity supplier become intensified, and the luxury goods industry, the Internet, the sale of conflict under the net once again placed in front of the stage.
Rhetoric for luxury goods manufacturers, Jingdong Mall the person in charge has responded by saying, Jingdong Online most of the sales of luxury goods from the channel provider to obtain authorization. The official stressed that the sale of these goods without any problems in the law and complete the formalities of the sale of goods with a formal commercial invoice is a formal commodity in accordance with the provisions of our laws.
The mystery of the domestic electricity supplier of luxury goods supply
With the economic rise of China, mainland consumers have become a major luxury goods manufacturers the most popular “God”. Foreign luxury goods companies are quite strict control on the channel, generally taken in the domestic manufacturers Direct mode, a small number of stores, a firm control in the hands of channel sales. The global luxury brand Louis Vuitton LV and Hermes, the operating principle in the world is not authorized agents, to find partners, sales channels are direct. In the sales of foreign luxury goods companies to speed up the outlets, the huge demand for luxury goods but also gave birth to the expansion of development of domestic luxury electric providers.
It can be said that not only Jingdong Mall, almost none of the all electric suppliers to obtain the authorization of foreign luxury goods companies, which is the unspoken rules of the electricity supplier industry. I believe that access to brands authorized, the luxury online shopping there is a big security risk. Such as Jingdong Mall, Dangdang the luxury of electricity providers supply whether it is from where? Whether the sale of luxury is the real thing?
Not brands authorized source of domestic electricity to sell luxury only the following three cases, the first is from the dealer getting goods; the second overseas purchasing; the third is to buy Weihuo. Taking into account the power to sell luxury price than the price of dealer outlets, distributors to the possibility of the supply of electricity providers become negligible. , Domestic electricity to sell luxury goods left overseas purchasing and to buy Weihuo both cases. According to Chengdu, an outlet store staff said: “The international brands considerable attention to the image, and even discount stores inventory must be sent Commissioner to fight international flying to a special trip arrangement, network operators may never find cheap clear stock. ”
A PR of luxury goods manufacturers responsible person, if it is the real thing, then, the power to sell the luxury to buy abroad over a quarter of goods. In addition, quite a mixed bag, electric’s website is likely to real goods and goods A common sales.
Whatever the channel, behind the prosperity of luxury electric providers, there is a huge supply problem, within the channels not in the luxury goods companies, behind in the supply problem may be a greater legal risk. Smuggling, were arrested for duty evasion by the issue of back taxes; if the sale of fake electric providers face the problem of the sale of counterfeit goods and other consequences may be more severe. In addition, the site of the electricity supplier in the sales of these luxury, the inevitable will use trademarks, etc., may also be caused by the infringement.
For consumers, the purchases of luxury goods, whether the real thing or A cargo, and do not have the after-sales service. The Swarovski previously also said in a statement, refused to repair the products purchased from Jingdong, Dangdang and other sites. Ouyang Kun, CEO of the World Luxury Association China Office that illegally purchasing after-sales service, can not be guaranteed after-sales service. Up to now, although not yet exposed consumers to buy electric provider luxury protect their rights, but does not mean that consumers purchase electric provider luxury is safe.
Sara Battaglia spring/summer 2012, she “tassels” as a series of design guidelines, the whole series of each single product present character, but without losing the unity, is a very complete collection of Ah! And a wide variety of design styles, join the knitting, made from metal and leather raw materials, focuses on colorful leather enriched the entire series of the fun and interesting!
Daisy vitality of the language of flowers, the breath of love covered spring season, giving sincere and deep feelings of happiness. Valentine’s Day this year, Fendi to daisy feelings with a variety of unique small leather goods together as one, so that the ladies always revel in the feeling of happiness.
Small leather goods, including printed pink daisy pattern purse and opened the inner length of printed daisy pattern wallet, the most active form to discuss women favor.
Fendi is also a subtle low-key personality girls especially designed pink daisy pattern printed on the inner layer of long / short paragraph wallet.
In addition a number of warm pink products to choose from, whether fendista lambskin pink packet, or fendilicious delicious sugar-coated as long as paint Liangpi long chain bags with metal clip.
Nearly time for Valentine’s Day, clever boyfriend! Send a gift so full of thought, we could add a lot of brownie points for you.
A few days ago to see a friend back a wear a more powerful FENDI satchel. The wonder that every two or three days, mixed together with her, I never saw her with this package. See my question, she cheerfully said:” just to wash the second-hand package, 900 yuan.”
In this bag of goods, is never in Hangzhou these years flourishing is secondhand brand bag store presentable, only may only antique shop, also known as the” vintage”, English is Vintage.
Vintage a few years ago as a ” modern” new words appear, but now already has a batch to dare give fans. ” Recently I was an antique sellers this bought 1 pairs of earrings, 1950′s the Federal Republic of Germany, and a ring, 1970′s Italy special process.” A friend said their preferences suddenly started to change, was the deep time stamp things.
For some a time jewelry little understanding person will know, you hardly in the European antique market find precious metal material. Maybe we at 18K gold also worry about, at less than 30 diamonds are don’t get around much anymore, the European ancient jewelry for most of 14 karat gold world, some are even 9K gold, all kinds of alloy and artificial material in.
” I can’t accept second-hand goods, because it is difficult to imagine this article origin, is what people used.” A friend said, this is the most important reason for her exclusion. This is also known as a sense of security.
” There are some guests, is actually most Chinese, to jewelry value value far more than the technology and in the meaning. Some of the guests or even asked me to copy some antique products, is also the precious metal materials to build, so they do not intend to buy. In fact, it is no longer purely on antique love.” A collection of furniture tells me.
Some say love, antique people have a special feeling, that is some for traces of the time. The carrying bag is used be fully equipped for friends, ready to enter the secondhand clothes, and that alignment is considered the most difficult of second-hand goods accepted categories.
Remember the collector of the words: we can too easily be value bound, also restricted the ability to appreciate. In fact, despite the diamond, gold, let the stones are equally to be treated, to maximize the reduction of the age itself, perhaps can also be another kind of happiness.
Yesterday, the reporter with the Provincial Industry and Commerce shopping time law enforcement officers of the East were examined, found a merchant selling the “LV”, “Chanel” bag and the shoes are fake, law enforcement officers immediately seized counterfeit goods for a total of seized dozens of fake bag and shoes. From now on, if they find counterfeit products or legitimate rights have been violated, you can call 12315 to the business sector complaints.
At that time, Reporters with the space-time law enforcement officers came to the East Mall, on the first floor of a business to check and found some of the “LV”, “Chanel” bag and shoes, the factory workers on the spot identification, the merchant sales “LV “,” Chanel “bag and shoes were all fake. “This is our joint” LV “,” Chanel “joint strike force manufacturers to law enforcement and found that the seizure of counterfeit products on the spot, pulling no punches.” Law enforcement officials told reporters. Reporters pick up a “LV” package, a package is found with the leather texture, including retention of the adhesive belt there are many, very rough. And this “brand” bags, the store marked retail price of only $ 350. Face of the reporter’s questions, shop operators seem well aware, “is definitely false, 350 yuan to buy LV bag how could.”
According to law enforcement personnel, the date of enforcement of the Chinese Communists seized dozens of fake brand bag and shoe parts, the current evidence in the case is under investigation.
According to reports, the market mostly in fake brand-name quality and price are very different with the brand really, as long as from the price can easily distinguish between true and false. Business sector suggested that because the quality of counterfeit brand-name products, but mostly off, the public is best not to buy. People in the shopping process is found fake brand-name, can call 12315 to the business sector complaints.
Laundry accidentally damaged the customer’s high-end handbags, eventually had to spend 15,000 yuan to “buy” under the package.
In June, the provincial capital the people will be $ 170 million Lo LV handbags to Shanxi Yun Ho Square Garden dyeing Co., Ltd. good to wash laundry care center. Later, Ms. Lo found in the package to take, including the color is washed flowers. “Yun Ho Square” package Depot promised to be processed. Lo again when the package can be found to take the package was actually on the “Run Holland Square” unauthorized color.
Over the next five months time, several rounds of communication, but has not reached a solution. Recently, Lu Jing shop to Taiyuan Branch Trade and Industry Bureau report 12315 consumer complaint center for the complaint.
December 3, Trade and Industry Branch 12315 consumer complaints and reports, shop center staff said that after several mediation, the parties finally reached a consensus: “Yun Ho Square” Miss Xiang Lu compensation of 15,000 yuan, pack go “Run Holland Square “all.
Usually from the front to watch the fashion is just half of the wonderful, sometimes from another point of view, a great “cross-ridge or a peak,” the spectacular experience. Fashion development to date, not the moves of its appearance, the side or back with all details is extraordinary diversity advocated high fashion aesthetic.
Camp culture is the inspiration for this season Marc Jacobs muse, animal print is a senior Japanese designer Kansai Yamamoto to pay tribute. Giraffe abstract print is definitely not the tradition of highlighting the beauty, fun and fashion but it feels a profound skill.
Nicolas Ghesqui keyword re will play out of out of the ordinary fabric collocation, latex paste embroidered in leather contour form clever decoration, the misty rain, tea, and other Chinese ancient style” stamp to French fashion became art phenomena.